Why it matters
When someone searches for a business near them, Google shows a map with three listings at the top, often called the local pack. Those listings come from Google Business Profiles. For many local businesses, the profile brings in more calls than the website.
Get the basics exactly right
- Business name: your real name, without added keywords (Google can suspend profiles for keyword stuffing)
- Primary category: the most specific one that fits
- Secondary categories: other services you genuinely offer
- Hours: including holiday hours
- Phone and website: matching your website exactly
- Service area: Laredo and nearby areas you actually serve
Photos make a big difference
Profiles with real photos get more clicks and calls. Add your storefront (so people recognize it from the street), interior, team, products and finished work. Add new photos every month.
Use every feature
- List your services or menu with descriptions
- Answer common questions in the Q&A section
- Post updates, offers and events weekly
- Add your business description in English, and mention you serve customers in Spanish
- Turn on messaging if you can respond quickly
Reviews: ask, then respond
Send customers a direct review link after a job well done. Respond to every review within a few days. Thank people for positive reviews, and handle negative ones calmly and professionally. Future customers read your responses.
Need help?
Google Business Profile optimization is part of our local SEO service. Call (956) 512-9618 and we'll take a look at yours for free.
Let's build something great
Ready to grow your business?
Get a free consultation and see how a modern website and smart marketing can bring you more customers in Laredo and beyond.